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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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09043_Field_TCGG T808.txt
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1996-04-10
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16 lines
which appears as discovery in the sixteenth and seventeenth
centuries, will become the popular novelty or utilitarian fashion
of the eighteenth and nineteenth centuries. That is, mechanism
persists as “novelty” into the electronic age that began with
men like Faraday. Some may feel that life is too valuable and
delightful a thing to be spent in such arbitrary and involuntary
automatism.
Pascal uses the Montaigne Kodak trick of snapshotting
moments in order to get into a misery of dilemmas: “When we
love ardently, it is always a novelty to see the person beloved.”
But this spontaneity is the product of simultaneity and
instantaneous profusion. And the mind must take the elements
one by one. Here then is the gratuitous and subliminal
component of typography in Pascal. All experience is segmental
and must be processed sequentially. Therefore, rich experience